Milk Product- Mark Hirschenberger

Mark Hirschenberger

PCA 261

April 26, 2011

Milk Project

Milk is not really a necessity to people, but it is very nutritious and helpful to the health of the human body. I never would have guessed that something like milk could have a target market. The Request for Proposal asked to essentially bring a whole marketing plan to a milk product. I was to try to sell a milk product to a target market over the age of 45. People over the age of 45 tend to be conscious of their health when it comes to purchasing and consuming food and drink products. My plan was to let the target market know that this product was intended for the health of people of an older age without offending them in anyway. I thought of the name “Dairy-Licious” for the milk product because it gives off a “cute” vibe to the person buying the product. Other health conscious foods that one would find in the super market have brand names which are not as playful and same too serious. I want the target market to know that they are drinking milk, not a supplement or medical drink. I used the bright blue and yellow on the label so it can stand out from other organic milk products yet appeal to the older target market. On the backside of the bottle I displayed the nutrition facts and ingredients that go into the milk itself. The side of the bottle contains a description of the Milk from the makers of Dairy-Licious. This message from Dairy-Licious is important because it adds the feeling of some sort of relationship with the producers and consumers. This is something that you won’t see on ordinary milk labels. I chose a glass bottle to be the container for the milk. Glass bottles are more expensive and I want the consumers to realize that the milk is of high enough quality of to be in a high quality bottle.

Art Show Reflection- Mark Hirschenberger

I did not have high expectations for the art show on campus last week. This is mainly because the student art shows that I have been to so far were not impressive or entertaining. The recent art show on campus exceeded my expectations. I was very impressed at blown away by some of the student works. There was so much imagination and effort that went into the art that was displayed. The show made me realize how creative Butler students are. My favorite piece of artwork that was displayed was a bridge/wave shape that was made out of yogurt containers and protein drink containers. I thought it was interesting because it related to the first project we had to do in class: do something with to objects in which you can put another object inside of. It was also interesting to see an art student use something other that the traditional art materials to make their work of art. If I had the spare room, I would buy this piece of artwork. However, the value of it probably exceeds $10. But if there was one piece of art at the show that I would buy for $10, it would most likely be one of the ad posters from the different decades. The most interesting ad poster was the one from the 1960s. The ad displayed a picture of Mr. Potatohead and was an advertisement for toys. The artist designed the advertisement with the psychedelic style in mind. I liked the poster a lot because I am a huge fan of trippy and psychedelic artwork. It was interesting to see something rather normal like a Mr. Potatohead to ad in a psychedelic style. After I saw the different ad posters, I wished to myself that I could have the same talent as these art students that were able to display their work. That's when I realized that my work WAS displayed in the art show. I almost didn't notice my class's artwork at the show because I was displayed next to other art student's artwork. This made me feel like I accomplished something major. I am not even an art student, yet I was able to have my work displayed next to other artists for people to look at. After feeling these emotions and being captivated by the artwork of other students, I became really appreciative of the art show's presence on campus. I hope that we can have more in the future so that others can be able to experience what I did when I entered the art show.

Sculpture- Mark Hirscheberger

The shape that I made my portion of the cardboard box out of was a swell/bulge. At first, I thought this shape would be very difficult to make since cardboard is rather rigid and swells are more organic and flowing. I researched swells and found pictures of waves. Waves have a unique shape; they seem to cave in on themselves. I thought this was an interesting concept, so I tried to make have my cardboard shapes cave in on each other. I made two waves on top of a tilted platform. The first wave seems to engulf the second, smaller wave. The two waves are placed on a tilted, rounded platform to make the waves seem like they are forced to fall over.

Silouette Portrait- Mark Hirschenberger

My silhouette seems simple at first, but after looking closely it appears to be complex. This was done purposely. Picking out the colors and patterns I used for this project happened by accident. My first ideas were to pick out interesting looking colors or patterns in a magazine. I found all the normal shapes in various colors. None of these patterns or colors satisfied me. Then I noticed that there was one reoccurring pattern that appeared almost everywhere in magazines: text. By itself, text can be the most boring thing to look at. I placed the text from various magazines on an angle as the background of my silhouette. I was afraid that the text would be too noticeable from up close, but luckily enough just looks any ordinary pattern. From far away, the background looks gray because of the small black characters against the white background. I was really happy with the way this idea turned out.

I always like aquatic colors and textures when it came to pictures. To contrast the black on the white of the background, I wanted the actual silhouette to be full of rich colors. I made the bottom of the silhouette a deep, oceanic blue and made the colors gradually turn into green as the got closer to the top. It was very difficult to find the proper colors from the magazines I was using, but I feel like it turned out to be a more irregular pattern. This pattern happens to contrast the more uniform and normal pattern of the text.

Overall I tried to keep a theme of lighter colors since I usually always use a contrast of dark and light colors for art projects. I found out that I was still able to make an interesting contrast with the light colors I chose. My silhouette does not mean much to me personally; it was an interesting combination of colors that happened to turn out really interesting looking.

Fashion/Color Reflection- Mark Hirschenberger

1. During class on Thursday, on learned things about other people's fashion sense that surprised me. The two people in my group both had aspects to their fashion sense that were similar and different to my fashion sense. The similarities consisted of color. We all agreed that we loved neutral colors (such as grays and browns) with random touches of brighter colors (such as green or pink). It was interesting to know that we all had similar motives for dressing how we were. We agreed that we all tried to dress nicely at times, and comfortably at other times and that looking nice and being comfortable should have a common ground.

2. The line of clothing I came up with for Laurent was called "The Conforming Hipster." I came up with this name because I have been called a hipster a few times for the way I dress occasionally. A hipster can be defined as the "beatnik" generation of the 21st century. They dress in clothes with neutral colors from thrift stores. By doing this, this counter-culture feels they are being different from the masses. I feel that if I can be called a "hipster" without shopping at thrift stores and by wearing some colors that stand out, this trend needs to be changed. It is an interesting way to dress, but I feel it needs to changed up. The colors involved with this line would be a variety of sets of colors. They would very from articles with just neutral colors, to articles with both neutral and standing out colors, to articles of clothing with mostly stand out colors with some neutrals in them. I feel it could give more people the chance to dress like this without being called a "hipster" or being limited to certain styles or colors. The clothing would be compared to that of Gap or H&M, but with a more youthful feel. I would display random images on the shirts or messages of various colors and patterns. Anybody would by clothes from this line since there would be colors and styles available for people with all fashion and color tastes. It is a very, very diverse line and will allow all the people that buy it to share some similarities, even if the have very different fashion tastes. Dressing differently is important because it is a way to express yourself without using any words. My goal was to allow people to dress differently but have some similarities and relations. This t shirt in my picture would be the perfect example of something that would be in my line. It has a really dull, neutral gray color, but has very bright colors on the design. The image on the shirt is of a man shooting flowers and music out of a cannon at a military group with a message saying "When Inflicted By Love, The System Changes."

3. Several years from now as a Butler graduate, I would be a business major. I would most likely be required to wear at least a shirt and tie, but I would try to be fashionable about it (i.e. the shape of length of tie, depending on the trend). Why not try to have fun if you have to dress up?
My clothes for play would consist of jeans, t shirts, and hoodies similar to what I described for my clothing line.

Public Art Pitch Reflection- Mark Hirschenberger

1. All of the public art project pitches were interesting, but the one that I would invest in if I were a Butler alum would be Blue's Buried Treasures. This idea was the most unique to me. Every one of the statues in the "treasure hunt" were symbolic and had a meaning for students on campus. It was also the most interactive. If people chose not to directly interact with the statues, they would still exist on campus as pieces of public art work.
2. The Jungle Jim would be the most expensive design to fund due to the large size and intricacy of how it is built. It also included a treadmill which would be expensive to build . The treadmill would use a lot of power to actually run it too, so it would be a constant expense.
3. If I had to revise my pitch, I would probably make it more interactive to the audience. Since everyone in the audience were all Butler students, I would make sure that I made the interactivity universal for the whole audience. Our project was The "Butler Bubble" Wand. Since my group decided that that Butler Bubble is something everyone could relate to, it would be interesting if we could make the whole crowd interact with our idea.

The "Butler Bubble" Wand

According to www.butler.edu, “life at Butler goes way beyond the classroom.” There are over 115 student organizations and clubs on campus. Students are always involved on campus with things other than academics. Other than Butler’s strong extracurricular clubs and activities, Butler values tradition. From “Dominic the Donkey” being played throughout campus from fraternity windows during the holiday season to complaints about the smell and quality of the food at Atherton Union, Butler students share an emotional bond consisting of trends and traditions. One of the most popular and interesting concepts within the trends of Butler students is the “Butler Bubble.” The “Butler Bubble” is an imaginary boundary around Butler University’s campus. It represents the fact that most students at Butler do not need to venture off of campus for needs or amusement; the campus is self-sufficient, in a sense. Many students and faculty members the “Butler Bubble” as a negative concept, but we are proposing to place a piece of artwork on Butler University’s campus to make people think positively about the bubble and reinforce the opinions of people who believe in it.

The statue that represents the “Butler Bubble” will be a relatively large, yellow bubble wand. The wand will be located on the South Mall of campus, near the Star Fountain and Jordon Hall. This is a prime location for the bubble wand statue since Jordon Hall is a very popular academic building for students in all majors. Every student should be reminded of the fact that Butler acts like a large, close-knit family within a bubble. For people who are visiting Butler or are touring campus will notice the statue and may ask about its significance. Along with Butler’s outstanding academic programs, the interest in the close-knit and self-sufficient community on Butler’s campus may allow prospective incoming students to choose Butler as the university that they will attend.

The “Butler Bubble” wand statue would be an asset to Butler campus because it symbolizes the common bond that students share with each other. Since everyone’s college experience is somewhat different than each other’s and everyone interprets artwork differently, the “Butler Bubble” statue can be a piece of public artwork that can be enjoyed by all.

Mark Hirschenberger- Paper Value Project

When thinking of ideas to make a piece of paper have value, I wanted to choose something that had great personal value to myself. I chose a quote by singer/songwriter Conor Oberst to add value to the paper. The quote is "If the world could remain within a frame like a painting on a wall, I think we'd see the beauty then and stand staring in awe." When I first heard this quote a few years ago, it moved me. It made me look at the world from a different perspective; almost as if the world was a beautiful painting and beauty was all around us. It made me appreciate everything around me as if it were a painting or piece of artwork. This photo represents personal and artistic value.