Alexis Marin- Milk Project

Alexis Marin
PCA 261- Aesthetics & Design
Brand/Package Label Project- Moo Moo Milk Makers
4-26-11

My milk product for Moo-Moo Milk Makers will be called “iHeart Milk”. It is an adult only milk beverage targeted to men and women 45 years of age and older. Due to their age, I decided to model the milk package after the deliverance of milk back in the 60’s, which is a glass bottle or milk cartons. This is to remind them of how things were when they were growing up, which would make the package more appealing to this specific audience. I chose a glass bottle because it is more sophisticated for this mature audience.
The individually sold glass bottle will hold approximately 20oz of milk. It will have a dip around the rim which is big enough to either pour from (into a glass) or to drink from comfortably. The front of the bottle will advertise the brand “iHeart Milk,” the slogan “Love your milk, Love yourself,” and its organic information. The back of the bottle will read the milk’s nutritional information and its manufacturing information.
The colors of font will be simple and gender neutral; majority black with a splash of red. The red will be to highlight the words I want to stand out from the rest of the milk packages. “iHeart” will be in red while “Milk” is in black. These two colors will also pop against the white milk filled, clear container.
Since the model of the glass bottle package is a throwback to the sixties, the brand name “iHeart Milk” modernizes it to give the overall package balance. In today’s day and age, everything is technology based. This is what my brand name is modeled after. When talking through social networks, people tend to shorten words sometimes using symbols. For example, the word “love” can simply be replaced through the symbol of a heart “<3”, making “I <3 you” the equivalent to “I love you.” Also, “iHeart” reflects today’s biggest technology products such as the iPod, iTouch, and iPhone. Therefore, “iHeart Milk” is a modern way to say “I love milk” (I “<3” milk  I “heart” milk  I LOVE milk= “iHeart Milk”). I wanted to include a heart somewhere in the brand name, but I figured that would be more appealing to just women and not both men and women.
As for the slogan “Love your milk, Love yourself” is actually quite simple. Milk is an important part of your daily diet, and you should enjoy drinking it! Especially for those who are 45 and older, looking young is always a concern and part of looking young is looking healthy. So the more you drink milk, not only will you be healthier, but you’ll look healthy which means you’ll stay looking fresh and young! So; love your milk, love yourself!

Alexis Marin- Art Show

I really enjoyed the art show, especially because it was composed of STUDENT artwork. it was really impressive seeing everyone's creativity, even those who aren't art majors. It's hard to pick a favorite since they were all so good, but I really liked the photography, the creative shoe sketches, and I found the "doll therapy" piece of work quite interesting. I would probably pay 10 for one of the bigger pieces, such as the blow ups or stuffed animals. It was a cool feeling having my art up along with such other talented pieces of work! It was my first art show where my art was displayed also, so that was neat. As for Butler having an art show of student's work, I definitely think this is something to be valued. It displays the talent that every student has potential of. It also proves that everyone can be creative and it doesn't have to be on a masters level.

Sculpture- Alexis Marin

My group was assigned the word "lean." Initially I was thinking of a building or any sort of container formed to lean, but I tried to think outside the box. I tried to construct a playground made out of slides that hold eachother up by leaning on each other. If this was really constructed, I would paint the 3 slides different colors to give it an aesthetic aspect. It "contains" people when they are in the slides and also it can work as a tent or shelter. When I was little I would love to use my imagination and crawl under the playground and pretend it was a house or something.

Alexis Marin- Comic Strip Story

Pittsburgh basketball players argue with Duke about making it to the Final Four. Butler is confident yet conservative about making it. Pittsburgh and Duke play, but Butler makes the Elite Eight and wins! They celebrate their victory leaving Pittsburgh and Duke disappointed. Final Four here come the Bulldogs!

Alexis Marin- Silhouette Portrait

I like bright colors, I love color in general which is why I wanted my portrait to be full of it! I feel that color can influence my mood. I’m very optimistic and a happy person so I tend to gravitate towards bright, bold colors more often. For example, my room is orange. It’s bright and happy so that my mood may reflect the room I spend the most time in at home. That’s what I wanted my collage to show.
As a whole, I wanted my portrait to really take the shape of a collage. I just really enjoy collages. I feel that they can tell a story through the many shapes and colors and I love the chaos of a collage; seeing exactly how all the different colors and pictures can come together. I wanted mine to be dynamic, bold, bright, and really make a statement because I feel that reflects me as a person.
The 2 separate parts, the figure and ground, represent 2 sides of me; what I think people see and who I truly am on the inside. The ground is more of the loud, bold, and bright side of my collage. It represents my outgoing personality. I am very friendly and like to have fun. The figure is more soft and full of pastels. Aside from being outgoing and fun, I am actually really very sensitive and caring. It’s funny because I didn’t try to choose any one specific color, but it seems that I subconsciously gravitated a lot towards my favorite color pink.
As for the shapes, I chose to mix and matched between organic and geometric to show my spontaneity and versatility. I like to be organized but at the same time I like the excitement of not knowing what’s next, like my shapes! All in all, I really think my collage represents me as a person. I wanted my figure and ground to somewhat stand apart, but at the same time to mesh together to show how my exterior personality and inner personality come together to form me as a whole.

Fashion/Color Reflection

1. I learned that everyone has a very different fashion sense, but there are similarities in both mine and others. Somehting I found common is that people like to be comfortable. Also, color plays a big role. Both of these are similar to my own.

2. My clothing line would be called "Anais". It's my middle name and I think it sounds different. It would be a collection of cute, casual, and comfy clothes! The colors I included are pinks, greys, and teals. I said girls my age would by the clothes because I assume my style will change as I age and so will my collection. I think this top would most definitely be in the line.

3. My typicle work out would be a stylish suite outfit with shoes and accessories that matched the weather. To play I would wear jeans with a comfortable top and cute but comfy shoes.

Public Art Pitch Reflection

1) I think I would fund "Blue's Buried Treasure". I just really liked the idea of it and I really think It would be enjoyed by the students around campus! I thought it was really creative yet interactive and it would add a great deal of aesthetics to our campus. It was different and interesting. And the poems were really catchy.

2) The most expensive project I would have to say would probably be "Jungle Jim" due to it's extremely large size and the technology of the large treadmill circuling it.

3) I actually think my group did a good job at presenting our pitch. I was short and sweet yet explained all our pain point and we had really good visuals. I also think the way we presented it was in a way that everyone could relate to.

Public Art Project

Andre’ Smith, Lexie Marin, and Keriann Roush
Professors Rao and Skinner
PCA 261
22 February 2011
Public Art Proposal Project:
Ask Blue

For the public art proposal project, our group has decided to make a touch screen interactive sculpture called Ask Blue. Ask Blue is a figure that features a sculpture of Blue the bulldog, metal blue and silver flames, a silver textured metal frame around a monitor, and a shiny black painted wall behind it.

Ask Blue will possess numerous things that we find would be useful to people on campus. It will have a touch screen calendar, which will have a list of all the events and club activities on campus with information regarding time and requirements included. There will be a stamp next to events that count towards the Butler Cultural Requirement. It will also include a map of campus telling the user where they are and how to get to wherever they want to go. There will be a search feature at the top of the screen if the user is just concerned about a specific topic. While the machine is not being used, various fun facts about Butler will flash across the screen to really give Ask Blue a friendly feel.

The color and design pattern play a very important part in the proposal. The blue and silver flames serve as a play on the Butler torch symbol, which we believe is not really incorporated a lot in things on campus. We also decided to use the statue of Blue to make the user feel like they are really getting information from Blue, which makes it more interactive. The use of the silver textured frame and the black wall serve to make Ask Blue more visually appealing to draw people’s attention and to get them to use it.

We believe Ask Blue is a necessity on campus. We all sat down as a group and talked about issues we faced as students and saw that we all had similar problems. We all saw that we sometimes overlook emails, do not know when certain clubs meet, find it hard to navigate the school website, and want to find a way to meet new people. Our problems are problems all students face, upperclassmen and lower classmen, and Ask Blue’s features help solve them. Since there is an easy to use calendar that lists all events for each day so students can sort through which ones they want to attend. And, we all agreed that it was a little tricky finding our way around campus at the beginning of the year. But, with the map that can tell you where to go, this problem would no longer be an issue.

Another added benefit for campus is that Ask Blue allows for advertisements. Campus clubs can advertise on Ask Blue for free, which is great for clubs who are looking to add more members and raise awareness for themselves. While a user is navigating through Ask Blue, ads will appear at the bottom of the screen informing them about different clubs and how to join. In addition, local businesses can advertise on Ask Blue for a fee, which could be used by campus to fund other projects.

We chose four locations for Ask Blue: the HRC, the ResCo lobby, Starbucks in Atherton Union, and the South Mall. We realized that these are the places with the highest amount of student traffic so this would allow Ask Blue to be utilized in its fullest. To raise awareness for Ask Blue, we have designed a flyer that would be distributed to students on campus and nearby businesses. This way, the community will know that this utility exists and will want to use it.

Overall, we as a group see Ask Blue as being a creative and innovative way for students to find out information about on campus activities and local businesses, which allows them to be more involved and find things they enjoy at Butler.

Alexis Marin- Paper Value Project

I increased the value of the plain, white piece of paper by making it into a sailor hat. To add to its value, I decorated it with anchors and the Greek letters for "D" "G" all in bronze, pink, and blue. If you haven't figured it out by now, all this symbolizes my sorority, Delta Gamma, which I have just recently joined. This definitely increased the paper's value to me because my sorority is something I already value SO much. I would say I added personal value to this.