Milk Project- Andre Smith

I decided to name my milk Latte Milk. I chose the name because I did not want it to sound like a normal milk brand. Since we are marketing to people in their 40s or older, I thought it would be better to name it something that sounds sophisticated. Instead of sounding like milk, it sounds like something you would order at Starbucks!

I made a simple “LM” logo for my milk brand. I wanted to play with the idea of having a recognizable symbol to go with the product. I made it into a cursive symbol just to give it a more classy and sophisticated feel.

I wanted my bottle design to give a nostalgic feel but with a modern twist. Back when the target market of my milk was younger, they usually had square and rectangular milk cartons. So I picked a bottle that had more square sides where the label is and the top and bottom are more rounded, just to give it a modern feel.

I also wanted the container to be clear so the buyer can see the milk inside. I know I am very picky with my milk and I usually like to see it before I buy it so I thought that would be important to incorporate.

On one side of the label I have a little summary of what Latte Milk is about. It basically focuses on how Latte Milk comes from the finest cows from the farms of Italy. The Vitamin D and calcium work to help regenerate skin to help the drinker stay younger. I also included a sentence on how the techniques used to get the milk have been handed down from Italian ancestors. People usually like things that are old or connected to ancient times because they think they are better so I added that to the marketing of it.

On the other side of my bottle, I have a little written statement from Madonna. It basically says that she has been drinking Latte Milk for years and it has kept her looking youthful. The font would be like she actually wrote it to give the label a more intimate feel. My idea for this is to have different celebrities endorse Latte Milk. I would choose celebrities from the 60s, 70s and 80s, or celebrities the target market would be familiar with. Other celebrities I thought would be good are Jon Bon Jovi, John Travolta, Janet Jackson, Tom Cruise, and Gloria Estefan. I want a wide variety of stars from all racial demographics to attract people from different backgrounds. The celebrities could just talk about how they think Latte Milk is important and how it has helped them look and stay youthful, mentally and physically. This is sort of like the got milk? Ads.

On the back, I have the nutritional information and at the bottom of it, it makes sure to note that the milk is organic. I saw on television that some buyers actually do not know what organic products really means but buy it anyway because it sounds good. I have to admit, I actually do this too so I thought it would be good to include this on my bottle.

André Smith- Art Show

Overall, I LOVED the art show! It was so amazing to see all of the different types of artwork at Butler. My favorite piece was, hands down, the blow up plastic vessel. It was so fun to crawl into and stand in. I liked it so much because I love art that is interactive and gets the viewer involved. I think good art is art that can evoke an emotion out of its viewer and the blow up pillow thing really made me excited. It was so unexpected to be able to crawl inside of it!

Besides my work (psh! obviously!) I would pay $10 for one of the masks on display across from our class' works. I thought the masks were really interesting and I thought they were totally unexpected. They are something I would have hanging up in my room for decoration. They reminded me of the masks/faces that are used in theatre.

I really liked the fact that I had work on display at an art show. I put a lot of hard work into my pieces so it was great that others got to see what I've done. I even got a compliment on my work as I was taking it back to my dorm so that really made me feel good.

I think it is great having a student art show at Butler! I love the fact that we can showcase our artistic creative abilities. It shows that not only do we have an awesome basketball team, but our students have great artistic talent as well! I believe the show adds a value of aesthetic beauty on our campus and allows students to express themselves artistically.

Sculpture- Andre Smith

The word my group got was lean and I tried to incorporate it in my sculpture. Of all the leaning things in the world, the first thing that pops into my head is the Leaning Tower of Pisa! So I did a play on that can called mine the Leaning Hut of Pencils. I wanted to create something I could use and I looked at my desk and saw the clutter of pencils everywhere and decided to make something that could hold them. So I can put pencils in my sculpture and they'll lean too! So not only what the sculpture holds can lean but the sculpture itself has lean with the three walls leaning against each other! There is also a platform in the back to lay the pencils on.

Mini Saga for Four-Panel Drawing

Husband comes home. He cheated. Uh oh! Wife questions him but he's guilty.

She has pictures of him with another woman! Gasp!

But wait! He has pictures of HER with another man! Turns out he was with the sister of the man she's cheating with!

Wife just got TOLD! BOOM!

Silhouette Portrait

The process of making this project really says a lot about me as a person. In planning and even while doing this project, I kept changing my mind as to what exactly I wanted it to look like and what I wanted it to represent. I always seem to change my mind on a whim! Something I learned about myself that surprised me is that my first thought may not always be my best or of better quality. I’ve always been taught to “follow my first mind” but by doing this project I see that my first idea would not have been of as good quality as what I have done now.

There are a variety of ways I used the colors to make a portrait of me. I used black and white as the colors for the silhouette for various reasons. The colors are arranged in a jumbled fashion, which represents how my mind usually goes 75 miles per hour because I am constantly thinking and doing things in a fast pace. Also, many of my friends call me an Oreo, black on the outside and white on the inside, so the colors also show the “mix” of black and white in me.

The ground represents me growing as a person. The colors I used represent my favorite colors as I grew up. When I was younger my favorite color was red, then it was blue, then it was red again, and now it is green. In a way, they serve as a timeline of my life. They are sort of like stages of my life, which is why they are placed in the order they are on the poster and why they are horizontal. As I grew taller, or got older, my favorite color changed so that is why red is at the bottom and green, which represents the present, is at the top.

Fashion/Color Reflection

1. From the people in my group, I learned that many people have a similar fashion sense. Everyone had about the same colors. Blue, white, and grey were common colours in our group. However, one person had yellow and someone else had purple so that showed that not everyone has the exact same sense of style.

2. My line for Mr. Laurent would be called "Marcellus," which is my middle name. I chose the colours blue, white, and grey because those are the colours I wear a lot. I decided that college students on the east coast would wear my clothes because I usually dress with a lot of layers, normally for cold weather, and the clothes I wear are typical for a young adult so the clothes in my line would be the same. The clothes in the picture would be in the line because they go along with the colour scheme and are good for cooler weather and look modern and youthful.

3. Hopefully in a couple of years I will be a successful attorney so my work outfit would consist of many suits and dressy clothes. For play, probably for working out or hanging with my family, I would just wear a T-shirt and sweats.

Public Art Pitch Reflection

1. I really loved all of them but if I were a Butler alum I would invest in "The Butler Planner." I think it shows that art can be interactive and informative! And I think it would be a fun thing for future students to see and lay out on and it could help people find their way on campus.

2. Although I REALLY liked it, I think the "Jungle Jim" project would require the most funding because of all the material involved. The "Jim" figure would cost a lot of money to build and I think the treadmills would cost a lot of money to install because of the technology and electricity to keep them running.

3. No, I think we presented our project very well. I believe the best part of our presentation was the fact that we really got in-depth as to how the touch-screen would work and we thoroughly explained what "Ask Blue" would include.

Public Art Project

Andre’ Smith, Lexie Marin, and Keriann Roush
Professors Rao and Skinner
PCA 261
22 February 2011
Public Art Proposal Project:
Ask Blue

For the public art proposal project, our group has decided to make a touch screen interactive sculpture called Ask Blue. Ask Blue is a figure that features a sculpture of Blue the bulldog, metal blue and silver flames, a silver textured metal frame around a monitor, and a shiny black painted wall behind it.

Ask Blue will possess numerous things that we find would be useful to people on campus. It will have a touch screen calendar, which will have a list of all the events and club activities on campus with information regarding time and requirements included. There will be a stamp next to events that count towards the Butler Cultural Requirement. It will also include a map of campus telling the user where they are and how to get to wherever they want to go. There will be a search feature at the top of the screen if the user is just concerned about a specific topic. While the machine is not being used, various fun facts about Butler will flash across the screen to really give Ask Blue a friendly feel.

The color and design pattern play a very important part in the proposal. The blue and silver flames serve as a play on the Butler torch symbol, which we believe is not really incorporated a lot in things on campus. We also decided to use the statue of Blue to make the user feel like they are really getting information from Blue, which makes it more interactive. The use of the silver textured frame and the black wall serve to make Ask Blue more visually appealing to draw people’s attention and to get them to use it.

We believe Ask Blue is a necessity on campus. We all sat down as a group and talked about issues we faced as students and saw that we all had similar problems. We all saw that we sometimes overlook emails, do not know when certain clubs meet, find it hard to navigate the school website, and want to find a way to meet new people. Our problems are problems all students face, upperclassmen and lower classmen, and Ask Blue’s features help solve them. Since there is an easy to use calendar that lists all events for each day so students can sort through which ones they want to attend. And, we all agreed that it was a little tricky finding our way around campus at the beginning of the year. But, with the map that can tell you where to go, this problem would no longer be an issue.

Another added benefit for campus is that Ask Blue allows for advertisements. Campus clubs can advertise on Ask Blue for free, which is great for clubs who are looking to add more members and raise awareness for themselves. While a user is navigating through Ask Blue, ads will appear at the bottom of the screen informing them about different clubs and how to join. In addition, local businesses can advertise on Ask Blue for a fee, which could be used by campus to fund other projects.

We chose four locations for Ask Blue: the HRC, the ResCo lobby, Starbucks in Atherton Union, and the South Mall. We realized that these are the places with the highest amount of student traffic so this would allow Ask Blue to be utilized in its fullest. To raise awareness for Ask Blue, we have designed a flyer that would be distributed to students on campus and nearby businesses. This way, the community will know that this utility exists and will want to use it.

Overall, we as a group see Ask Blue as being a creative and innovative way for students to find out information about on campus activities and local businesses, which allows them to be more involved and find things they enjoy at Butler.

Andre Smith- Paper Value Project

I increased the value of the paper by making it into a sign. I wrote on it "By recycling one ton of paper you save 17 trees. Save the trees!" It has two different kinds of value. The first kind of value is obviously informative value. It is informing the reader of the benefits of recycling. The other kind of value it has is statistical value. The sign uses a statistic to inform the reader.