Brand/package/label Project, Caroline Hedrick

For this project, I had a hard time deciding where to begin. My milk drink product is called Very Dairy. I had a difficult time deciding the name of the product, which ended up being my starting point. I wanted the brand to be memorable and stick in the mind so it would be purchased more often. A rhyming name would be fairly catchy. Also the title explains a little bit about the product: it is a milk substance.

The bottle is designed to look like a cow sitting down. The shape (though hard to tell in the picture) is supposed to be slightly irregular shaped. Similar to the “Mrs. Butterworth” bottle, I wanted a little definition in the bottle. This also adds variety to the bottle. Many middle-aged people would have grown up with the friendly syrup-bottle-lady. By mimicking the same style, they will be more inclined to buy it. The cap has the horns and ears of a normal cow not only for more uniqueness but also to help open the bottle. The cone shape fits easily in the hand and the slight indentations add better grip. The black and white spotted to resemble a cow to catch the attention of the consumer’s eye. In addition, it is 100% recyclable (in reality, it is as well).

The mascot is a cow fairy. This I decided to call the “Very Dairy Fairy.” She is a cow with a mask and a wand to grant wishes, one of which is one hundred calorie milk and no fat with all the taste. In addition it has seventy-five percent of the daily recommended calcium.

For the front of my bottle, I chose a bold, white, yet simple and easy to read titles. The back (with all of the nutrition information is a smaller, simpler font because it is required to be on the bottle but not made to advertise the brand. The mascot appears on the back to show the key selling points of the product.

From this project, I learned several things. I had to deal with the space issues of the bottle. The bulging of the legs and face was difficult to make along with the make-shift bottle as well. Combining utility and design was difficult to do. However, it all turned out to be the brand called “Very Dairy.”