For Moo-Moo Milk Makers new adult milk beverage I chose to go with a modern and simple approach. My research of current milk products on the market showed a lack of innovation. Nearly all the products I reviewed were in traditional rounded shape milk bottles, jugs, or cartons. For my design I wanted to go in a completely different direction and stand out from the hum-drum of current milk products.
Our target market, adults 45 years old and above, are more savvy and modern than many give them credit for. They strive to maintain vestiges of youth, are health conscious, and seek to invigorate their life-style. Our design attempts to appeal to this group with a modern square bottle with beveled edges. This deviation from traditional milk bottles shows an updated side to a classic, much like our target market.
The logo design and packaging are purposely kept simple. A blue circle with our brand name “rejuva milk” is front and center. Underneath that it says “Organic Fat-Free Premium Milk”, this lets consumers know exactly what they are getting. At the bottom there is a sun with the words “Refresh Yourself”. I chose the bright sun and these words to remind people of morning, getting a good start and feeling refreshed. The blue I chose feel calm, cool, and collected. Which is how many busy people over 45 wish their lives felt more often. This is the feeling we want to convey with our marketing campaign.
The rest of the design is equally simple. On one side, we give a brief marketing line “Refresh your mind, body, and soul.” This will be the main theme of our marketing campaign for rejuva milk. The other side contains nutrition facts and reminder to keep the beverage cold with the quote “As in life, chill for best results.” This serves as another reminder of the calm, refreshed feeling we are trying to convey. The back is intentionally left blank to keep the design simple and uncluttered.
The final design is simple and modern, yet still reminiscent of a classic time.
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