Milk Project- Carly Sobolewski

The brand that I would present to the Moo Moo Milk Makers would be called, "Fresh Acres Dairy Farm." The product is targeted specifically towards adults over the age of forty-five. Because of the target market I wanted to give it a nostalgic feeling. I did this by using a classic container made of glass that includes features such as a sturdy handle and an imprint on the ridge to mess-free pouring. The style of the glass is supposed to evoke memories from the past of the fresh, cold, milk delivered daily by the friendly neighborhood milkman. Even though the bottle is vintage the font and design are more modern but not too "out-there." The glass is clear so the customer will be able to see the actual product in the container. I think that is important that consumers are aware of it's condition based on sight. Also the bottles are environmentally friendly and can be recycled or refilled. The brand name is "Fresh Acres Dairy Farm," to emphasize that it is organic and produced by a farmer that treats his/her cows humanely and does not use any harmful chemicals or antibiotics. The name gives it the feeling of being natural and full of nutrients. I decided to include "Dairy Farm" to let the consumer know that the producers specialize in dairy and put all of their effort into making one high-quality product. The fact that it is 100% organic is displayed on the majority of the container. Emblems display the organic logo and on the bottom the customer can find out exactly where the milk was produced. Instead of having random black spots the cow on the bottom has one colored spot that resembles the country in which it was made. Also the manufacturing information is on the bottom. Another way that the design assures the customer that the milk is farm fresh are the earthly sprouts that surround the nutrition label/ingredients. On one of the four faces of the bottle is the type of milk displayed in a giant font and of a specific color. The model presented above is skim milk and the color theme is light blue. Other types are 1% milk which would have the word "one" enlarged on the side in a corral color and 2% milk which is like the others but orange. This way customers can associate the colors with the type of milk they usually buy ("honey, just get the blue one"). The enlarged font was chosen so that people over the age of 45 won't have a problem spotting it and reading the text. Along the bottom is the slogan which says, "Udderly Nutritious, Delicious, and Fresh,"(Get it?...Udderly). On the bottom is also states that Fresh Acres Dairy Farm milk is the most recommended product by doctors who specialize in preventing and treating osteoporosis and bone health. Nutritionally the milk is exceptional. It provides the daily recommendation of zinc, calcium, and Vitamin D along with additional nutrients such as proteins and carbs. Did I mention that one serving is only 100 calories!? It's true! You can get all the health benefits without worrying about other health problems such as unwanted weight gain. By drinking Fresh Acres it will keep you healthier which can contribute to being more energized, looking younger, and feeling satisfied. The product can appeal to any age group but I think it targeted more toward adults. Who says that people over 45 have to buy dull looking milk products. They can appreciate the design as much as anyone else. The product also comes with clever phrases that act as incentives to get the buyer to pour a glass of milk. As the amount of milk is lowered little cartoons of cows are revealed. At each level is an encouraging or clever phrase (ex: "Own that Milk Mustache!" "You have bones of Steel!" "mmm, Almost Done!" and "Looks like it's time to get MOO-re Milk." Kids and adults alike will be amused and each month the phrases will change. Sometimes they will be witty statements, sometimes quotes, sometimes facts about the product, and many other creative motives. Finally as you can see on the front panel of the milk that displays the brand name there is a logo. The logo is a cow head but I thought it would be cool to only put the black parts of the cow on the bottle so that when it is full of milk the lines would be implied. Without any actual lines and the complete image still appears. When empty it will just look like black spots. Thanks for considering my product pitch!