Fit-Milk

Fit- Milk

For my project I decided to create a brand of milk called "Fit-Milk." The idea behind this milk is that it has a bit more protein and vitamins for the people over the age of 45. the focus is on health because more and more people are starting to become health conscious especially people over the age of 45. For the design of the font, I wanted to give it a bolder and stronger look, I wanted the audience to read the Fit-Milk name and think differently about this milk compared to others. I want them to think that this milk will keep them in shape and give them the necessary nutrients to lead a healthy life all from seeing just the font. Going along with the bold and strong font, I wanted a picture of tough looking cow to pose as the logo. I wanted a cow that looks superior to all other cows, that way it gives the audience a sense of feeling strong from drinking this milk compared to the average milk. I also wanted to wrap the milk carton in all white just so it stays consistent with the color of milk and also, I didn't want to change the color of the design outside of black and white because at the end of the day everyone knows what milk looks and tastes like. The all white covering in my eyes gives it a smooth look and my provide for a sense of security for the audience. I also want the emphasis to be on the type of cow that I have created for the logo, I want people to only be able to see my logo and instantly know that it's Fit-Milk, in other words, I was trying to build brand recognition. Lastly, I wanted my borders to be black and white, so I decided to have a checkered border just to give it a little excitement, but again, not too much.

Public Art Pitch Reflection

Mike Ruff

Aesthetics and Design

February 24, 2011

1. The piece of public art I would choose is the one with the people like statues. The reason why I would choose that to be displayed on Butler’s campus is because it’s fun and interactive; there are many of the statues as opposed to just one piece of art. Also I’ve had experience with some statues like that so I can relate to how cool they are in person and seeing them first hand really reminds me of how interesting those statues are, especially when they are doing human like activities.

2. The project that I think would require the most funding is the one where it was a little touch screen with different Butler Information in it. Despite the fact that it goes along with our society’s technology craving, with all of the people that come by and touch it, it is bound to break and cause future funding in order to keep it well maintained. Also the initial funding itself would be expensive, just because it is technology and it’s touch screen.

3. If I received a chance to revise my pitch, I certainly would. I would definitely make a PowerPoint for the audience and also try to incorporate some more photos and possibly a song? The list can go on with the things I’d change, but if I had to make one I would definitely start with making a PowerPoint that got my classmates involved.

Public Artwork Project

Mike Ruff, Sarah Leib, Mikey Tsama

Aesthetics and Design

February 21, 2011

Microphone Sculpture (Right outside of Clowes Hall)

For our project we decided to build a microphone out of wire located right in the front lawn of Clowes Memorial Hall. Built into the microphone will also be speakers, so that whenever there is an event at Clowes, the appropriate song will play through the microphone. In the case of no event, the microphone can play a variety of different kinds of music throughout the day. The microphone will also be able to rotate 360 degrees, allowing spectators to view the art work from every angle imaginable.

The reason why a microphone seemed appropriate to construct is because of the importance Clowes Memorial Hall has not only to Butler University, but also to the city of Indianapolis. With something as basic as a microphone, the numerous of world famous musicians, actors and actresses that have performed at Clowes Hall would not be able to showcase their form of art. Also, Clowes Hall is right alongside Hinkle Field house as one of the main attractions on Butler’s campus.

The reason why we think our microphone should be chosen as the public artwork to be displayed on campus is because not only is the placement ideal to have a piece of public art, but because everyone can relate as why the microphone is in front of the theater and not only is it visually appealing, it has audio for all ages to enjoy.